BMW’s in-car Spider-Man ad is villain behavior
摘要
宝马近期在部分车型的中控屏上推送《蜘蛛侠：全新的一天》电影广告，引发车主不满。宝马确认该广告为真实内容，属于与漫威新片的品牌合作的一部分，活动时间为7月27日至8月10日。广告会在车辆启动时显示在控制显示屏上，覆盖范围较广。此举被批评为利用车主车辆进行商业推广，有损高端品牌形象。
When a premium car brand like BMW says it has a "special surprise" in store for drivers, I'd expect something more luxurious than having a movie commercial beamed onto the dashboard. That's exactly what's happening to many BMW owners, however, who are being shown banner ads for Spider-man: Brand New Day on their Control Display upon starting the vehicle.
In a statement to The Autopian, BMW confirmed that the ads are definitely real, serving as part of "a broader brand partnership" with the new Marvel movie. BMW's own announcement also confirms that the ads are running from July 27th until August 10th, and reveals how widespread they are:
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