Volkswagen plans to win America back with a pickup, report says
摘要
大众汽车集团计划于2030年前在美国推出一款本土生产的皮卡，以重振其美国业务。据路透社报道，进入这一竞争激烈但利润率较高的市场，以及大型SUV领域，是该集团未来的发展方向，而这两个细分市场目前正是其业务空白。该报道未透露消息来源，大众方面拒绝置评，因此信息尚待证实。分析指出，美国皮卡市场预计在2026年达到近2000亿美元销售额且持续增长，关税及排放政策差异
A US-made pickup truck by 2030 is part of Volkswagen Group's plan to revive its American business. According to a Reuters report, entering this competitive but high-margin market, as well as the large SUV segment, is the path forward, since both are areas the automaker currently ignores.
The report is anonymously sourced, and VW declined to comment, so take the news with a pinch of salt. But it does make sense: Love it or hate it, the four-door pickup truck is the go-to for Americans who want one vehicle that can carry passengers and cargo that doesn't need to be shielded from the elements. You might think a hatchback or a station wagon would be just as good or better, but that's probably why you're reading Ars Technica in the first place.
Tariffs and an antediluvian approach to emissions controls might make the US market a haven for vehicles that are uncompetitive or unsellable elsewhere, and the pickup truck market in the US will account for almost $200 billion in sales in 2026, with projections to continue growing each year, so one can certainly see merit in the idea. The global car might be dead, but that just means you need to develop cars for each region's taste. And Americans really like pickup trucks.
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