Plex now helps sell movie theater tickets
摘要
Plex与票务平台Fandango合作，开始在美国为用户提供电影院购票入口。用户在Plex上浏览正在影院上映的影片页面时，可点击跳转至Fandango查询场次并购票。该合作旨在将Plex的内容发现能力变现，并拓展其媒体服务器软件之外的业务。整合还支持通过Kochava进行直接归因，让制片方和广告商了解营销活动与观众互动如何转化为票房。Fandango称其覆盖
Plex, which made a name for itself by letting users share movies they own, is now helping sell movie theater tickets. The company is looking to monetize its content-discovery capabilities and expand its business beyond its media server software.
Plex partnered with Fandango, which has sold movie tickets since 2000, to drive ticket sales from people searching for movies to stream. Per the announcement:
Starting today, Plex users in the US will see a Fandango ticketing option on title pages for movies currently playing in theaters, allowing them to click through to Fandango to find showtimes and purchase tickets. The integration also enables direct attribution through Kochava, giving studios and advertisers greater visibility into how campaigns and audience engagement translate into ticket sales.
Fandango says it sells tickets for 31,000 movie theater screens in the US. The Plex deal allows it to leverage data from Plex’s streaming service (Plex claims users of the service “make more than 100 million streaming decisions each month”), including "ratings and cross-platform viewing" to gain “insight into audience intent," the announcement said.
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