The new human-crafted Apple Music brand matters in an AI world
摘要
苹果公布了Apple Music全新品牌标识，整体转向Liquid Glass设计语言。作者原本对这一设计趋势并不特别关注，也承认自己仍在使用旧版macOS，对新设计中的圆角与文字可读性有所保留。但作者在YouTube推荐中看到苹果的幕后制作视频后，意识到这一品牌更新值得讨论。文章由此展开，聚焦于在AI时代，由人类手工打造的Apple Music品牌为何具有
Apple just revealed a new brand identity for Apple Music, with the expected turn to Liquid Glass. I’m not much of a fan of their new design language in general; this is where I admit that I’m still running MacOS Sequoia and have grumpy things to say about rounded corner radii and text legibility.
It’s just a trend, it will pass, and at some point I’ll probably cave and upgrade when it starts actually affecting my ability to get work done, or more importantly get security updates. Once I adjust, I’ll stop noticing it, and life will go on.
As such, I wouldn’t normally find an obvious rebrand like this notable, much less feel like I had much to say about it. But then I happened to catch Apple’s behind-the-scenes video in my YouTube recommendations, and I realized I did have thoughts.
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