Updated Google privacy policy says your Gmail might be used for advertising
摘要
Google于10月16日更新隐私政策，删除了此前“不会基于Drive、Gmail或Photos内容展示个性化广告”的明确承诺，改为在敏感数据与其他Google服务共享时可能用于广告的模糊表述。文章指出，这一变化与Google 2026年初推出的Personal Intelligence机制相关，该机制允许用户将多个应用数据提供给Google AI产品。文章
Using Google's products and services has always been fundamentally precarious—doing so gives the world's largest advertising company a lot of juicy personal data. Google has long said it won't use the sensitive data from products like Gmail, Drive, and Photos for ad personalization, but a change to the company's privacy policy appears to dismantle that firewall.
On October 16, Google issued an update to its privacy policy, spotted by Android Authority. The ad personalization section used to include a clear limit on data from certain apps. "We don’t show you personalized ads based on your content from Drive, Gmail, or Photos," the document said. Now, Google has updated it with the following language.
Updated language on when your sensitive data might inform ads. Credit: GoogleThis equivocation opens the door to using data from apps like Gmail and Photos in ads when it's shared with other Google services, and it just so happens Google has a mechanism for doing that, with Personal Intelligence. The company released Personal Intelligence in early 2026, allowing users to hand data from multiple apps to Google AI products. The idea is that the added context from your existing data will lead to better AI answers, but it's also proving to be a privacy minefield.
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