Above the 911? Porsche previews a new mid-engined supercar.
摘要
保时捷在纽约发布Mission S概念车，预览一款定位高于911的中置引擎跑车。该车将量产，而非Carrera GT或918 Spyder那样的限量车型，属于保时捷2035年前改善财务计划的一部分。保时捷利润率曾达18%，去年降至1%，此后略有回升。其董事会推出“Sportwagenschmiede '35”战略，主张“价值优先于销量”，通过更高个性化提升售
Porsche showed us a preview of a new model this afternoon as it unveiled the Mission S concept in New York. It’s a mid-engined sports car that will slot into the Porsche range above the 911. But this won’t be a limited-run car like the Carrera GT or 918 Spyder—instead it will be a regular production model, part of Porsche’s plan to dig itself out of a financial hole by 2035.
Things have been tough for the German automaker of late. Just three years ago its profit margin was the envy of the industry at 18 percent; last year it collapsed to just 1 percent. It has recovered a little since then, and Porsche’s board has a plan to get back to double-digit margins by 2035, called “Sportwagenschmiede '35,” which involves prioritizing “value over volume,” with greater individualization for customers—and the associated higher selling prices that come with it.
Note the quad exhausts—will this be powered by a flat-8? Credit: Porsche“We are pursuing a clear plan with our strategy Sportwagenschmiede '35. The ultimate goal is to further strengthen our unique sports car brand–across all model lines and with new, highly desirable models in particularly high-margin segments,” said Porsche Chairman Michael Leiters.
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