Beyond screens: Mercedes-Benz's new holographic heads-up display
摘要
梅赛德斯-奔驰正在研发一种名为全息显示屏的新型显示方案，作为车载屏幕的替代选择。该技术本质上是抬头显示的进阶形式，并非科幻作品中的全息影像。文章提出，当前车内屏幕数量与尺寸不断增长，但这是否符合消费者真实需求仍存疑问；随着豪华配置逐步下放至主流车型，豪华品牌需要思考下一步方向，全息显示或为一种可能的答案。
Do screens in cars represent luxury? Judging by the latest car interiors, the answer would seem to be an emphatic “yes.” Screens aren't just getting larger; they are multiplying across the dashboard and morphing into different forms and concepts. Indeed, an interior’s screens are a pretty good indicator of what brand made the car—or at least how much the owner paid for it.
But is this actually what customers want? Are more screens really better? And even if they are, luxury car features inevitably trickle down to cheaper, more mainstream offerings, and screens can only get so big. That leaves luxury automakers with another question to answer: “What’s next?”
Mercedes-Benz is working on a new display alternative that could provide an answer. For now, it's known as the holographic display. Forget the images from Star Trek and Star Wars that just popped into your head, though. It's effectively a more advanced form of heads-up display, or HUD.
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