Google ordered to put clearer links in AI search and let UK publishers opt out
摘要
英国竞争与市场管理局要求谷歌在其AI搜索功能中为出版商内容提供更清晰的归属和链接，并允许出版商选择退出AI搜索功能。该机构规定，谷歌不得因出版商选择退出AI而对其进行降级处理。谷歌需在九个月内全面遵守要求，并定期提交合规报告。
UK regulators today ordered Google to put clearer attributions and links to publishers' content in its AI-generated search features. The UK's Competition and Markets Authority (CMA) also said Google must give publishers a way to opt out of AI features in search.
"In a world first, publishers will now have effective tools to prevent their content being used to power AI features in search, such as AI Overviews," the CMA said today. "This will put publishers, like news organizations, in a stronger position to negotiate content deals with Google. To boost consumer trust, Google is also now required to make sure that publisher content is properly attributed, using clear links, in AI‑generated search results."
The CMA ruled that Google may not penalize publishers for opting out of AI, meaning that Google can't downrank opted-out publishers in general search results. The CMA said Google will have nine months to comply with all requirements but that the agency "expects important parts of the controls to become available to publishers well before that deadline. Google will also be required to submit and publish compliance reports, supported by key data and metrics, explaining changes it has made and how it has complied."
转载信息
评论 (0)
暂无评论，来留下第一条评论吧